The E-Myth Study

The E-Myth Study on the book by Michael E. Gerber.

The book gives you the explanation on why most small businesses do not work and what to do about it.

The book dispels the myths about starting your own business and in the book Michael Gerber shares years of experience as he points out how common assumptions, expectations and even technical expertise can get in the way of a successfull business.

The E-myth Thoughts

You can find the thoughts and comments to the book and share your thoughts with the rest of the group here.

He walks you through the steps of starting your own small business, from entrepreneurial infancy through adolescent growing pains to the mature successfull business.

He shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

And most importantly he explains the difference between working on your business and working in your business.